Indoor dining with hand-painted murals, a charcoal-fired open kitchen, an expansive patio with fire pits and string lights, and a layout that flows naturally between intimate and electric. Cherryfish was designed for gathering — and for the moments worth gathering for.
Cherryfish has hosted brand activations sponsored by Don Julio and Casamigos — two of the most recognizable names in premium tequila. Step-and-repeat photography, dedicated activation space, and hospitality service designed to support real brand programming.
Cherryfish has welcomed multi-platinum recording artists, a Pro Football Hall of Famer, and leaders from the Las Vegas and Los Angeles hospitality scenes — guests who chose Cherryfish for the kind of evening it was built to host.
Oakland-born rapper Gerald Earl Gillum. Multi-platinum recording artist whose 7x platinum single "No Limit" with A$AP Rocky and Cardi B has been streamed over a billion times. Albums The Beautiful & Damned and When It's Dark Out both debuted in the Billboard 200 top five.
Washington D.C. rapper Olubowale Akintimehin. Grammy-nominated, signed to Rick Ross's Maybach Music Group and managed by Roc Nation. Both The Gifted (2013) and The Album About Nothing (2015) debuted at #1 on the Billboard 200.
Sudanese-American rapper Abbas Hamad. The first artist signed to J. Cole's Dreamville Records, with five studio albums including Last Winter, Milky Way, and We Only Talk About Real Shit When We're F*cked Up.
Pro Football Hall of Famer (2011), College Football Hall of Famer (2017), 2000 NFL MVP, and Super Bowl XXXIV champion. A San Diego State Aztec legend whose #28 jersey is retired, and a longtime friend of Cherryfish's owners through their shared work with the Marshall Faulk Foundation.
Beyond the stage, Cherryfish nights are about the people who choose to be there — the kind of room that gets built when sports legends, multi-platinum artists, and hospitality leaders all want to be at the same place.
Cherryfish is the work of a partnership group that includes Carlos and Dannielle Becerra, who also help lead Palmy's next door and the legendary Parq San Diego nightclub in the Gaslamp Quarter. The Pacific Beach hospitality footprint they've built is grounded in more than a decade of bringing Vegas-caliber programming to San Diego.
Carlos serves on the board of the Marshall Faulk Foundation — a personal connection that runs deep. The relationships behind Cherryfish are real ones, built over decades in hospitality, sports, and entertainment.
Whether it's a private dinner, a brand activation, a launch party, or a full restaurant buyout — tell us about your event and we'll get back to you within one business day.
Or reach us directly at info@cherryfishsd.com or (858) 788-3000.
