Privacy Policy
Last Updated: October 2026
That One LLC, doing business as Cherryfish ("Cherryfish," "we," "us," or "our"), operates the website located at cherryfishsd.com (the "Site"). This Privacy Policy explains how we collect, use, and protect information when you visit our Site or interact with us.
Information We Collect
We may collect the following types of information:
- Information you provide directly — name, email address, phone number, and any messages submitted through our contact or inquiry forms.
- Reservation information — when you make a reservation through OpenTable or Resy, your booking information is collected and processed by OpenTable, Inc. or Resy Network, Inc. under their own privacy policies. We receive your reservation details from those services in order to seat you.
- Usage data — IP address, browser type, device type, pages visited, referring site, and time spent on the Site, collected automatically through Google Analytics, Google Ads conversion tracking, and the Meta Pixel.
- Communications — if you contact us by phone or email, we may retain records of that correspondence.
How We Use Your Information
- To respond to inquiries and reservation requests
- To manage private dining and event bookings
- To improve our website and understand visitor behavior
- To send updates or promotional communications, if you have opted in
- To comply with applicable laws and regulations
Third-Party Services
OpenTable: Reservations on this Site are powered by OpenTable, Inc. When you make a reservation, your information is subject to OpenTable's Privacy Policy, available at opentable.com.
Resy: We also accept reservations through Resy. Bookings made on Resy are subject to Resy's Privacy Policy, available at resy.com.
Google Analytics and Google Ads: We use Google Analytics to understand how visitors use our Site and Google Ads conversion tracking to measure the effectiveness of our advertising. These services use cookies and similar identifiers and are governed by Google's Privacy Policy, available at policies.google.com/privacy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, and manage ad personalization at adssettings.google.com.
Netlify: Our Site is hosted by Netlify, Inc. Contact and inquiry form submissions are processed and stored by Netlify before being delivered to us, subject to Netlify's Privacy Policy, available at netlify.com/privacy.
Instagram, Facebook, and Yelp: Links to our pages on these platforms are provided for convenience. Your use of those platforms is governed by their own privacy policies.
Meta Pixel: We use the Meta Pixel, a tool provided by Meta Platforms, Inc., to measure the effectiveness of our Facebook and Instagram advertising, such as how many visitors who saw an ad go on to make a reservation. The Meta Pixel uses cookies and similar identifiers and is governed by Meta's Privacy Policy, available at facebook.com/privacy/policy. You can manage ad preferences in your Facebook or Instagram account settings or at facebook.com/adpreferences.
Cookies
Our Site may use cookies and similar tracking technologies to enhance your browsing experience and collect usage data. You can control cookie settings through your browser preferences. Disabling cookies may affect certain features of the Site.
Data Retention
We retain personal information only as long as necessary to fulfill the purposes described in this policy or as required by law. Inquiry and reservation data is typically retained for up to two years.
Your Rights
Depending on your location, you may have the right to access, correct, or request deletion of your personal information. California residents may have additional rights under the California Consumer Privacy Act (CCPA). We do not sell your personal information or share it for cross-context behavioral advertising. To exercise any of these rights, email us at info@cherryfishsd.com or use the contact information below.
Children's Privacy
Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.
Security
We implement reasonable technical and organizational measures to protect the information we collect. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of the Site after changes constitutes acceptance of the revised policy.
Contact Us
If you have questions about this Privacy Policy or how we handle your information, please contact us:
That One LLC dba Cherryfish
966 Felspar Street
Pacific Beach, San Diego, CA 92109
info@cherryfishsd.com
(858) 788-3000